The Ultimate Marketing
Video Series 

'Marketing' in our industry is not what it used to be, and it's not slowing down or stopping any time soon. If you are a business owner who likes to be ahead of the curve ball so you're getting the most ROI with every marketing decision you make, this ones for you. 

1. What’s the Market Doing?

  • Key stats on where and what is growing and declining in Australia and overseas.
  • Why that’s important for long term planing and future proofing your business.
  • Why playing the short game in this market will not set you up for success.

2. Customer Buying Behaviour & Psychology

  • Customers are buying differently to how they were just 2 years ago, and with easy access to everything digital the consumer expectations are higher than ever. Learn techniques on how to manage this.
  • Cutting through marketing clutter to reach your target audience is harder than ever,
    so we're going to give you 3 strategies to overcome this.
  • Understand the core motivations that drive buying behaviour in the beauty/wellness customer and uncover where your biggest opportunities lie.
  • Understand the psychology of the modern day consumer and apply strategies to make it easy for them to buy from you.
  • Identify marketing strategies that talk directly to your ideal customer. 

3. Who Am I Talking to and How?

  • Understanding the different client segments currently buying in the spa, beauty and wellness space.
  • Learn what they are looking for, what motivates them to buy and how you package your offer differently to get more cut through. 
  • Differentiate they type of language that should be used for each client segment, where to access them and what marketing channels you should use.

4. Build Out Effective Marketing Activations

  • Learn how to design effective marketing activations that are simple and successful.
  • Develop the process for easy and efficient implementation that will work for the team, the client and the business

The Details:
This series will be delivered live via Zoom, details and link will be provided prior.
Monday 28th October: 10am
What’s the Market Doing?
Wednesday 6th November: 7pm
Customer Buying Behaviour & Psychology

Monday 11th November: 10am
Who am I Talking to and How?

Wednesday 20th November: 7pm
Build Out Effective Marketing Activations
Early Bird Special
$149 available till 18th October
Standard Investment $199

This 4-part video series will run live online, so you can get involved from anywhere!

We will deliver 60 minutes of content, 30 minutes Q&A and discussion - to ensure you get the most out of every session. We are committed to industry and want to help you thrive.
This is the one you've been waiting for, don't miss this no BS cut through of Industry Marketing GOLD!

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0417 779 899
Suite 15, 245 St Kilda Road
St Kilda 3182
Melbourne VIC
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